The object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:
First
The development of acquaintance as an opportunity for service
Second
High ethical standards in business and professions: the recognition of the worthiness of all useful occupations; and the dignifying by each Rotarian of his occupation as an opportunity to serve society.
Third
The application of the ideal of service by every Rotarian to his personal, business and community life:
Fourth
The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional men united in the ideal of service.
(Article III Rotary Constitution)
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